Smartphone App Testing
Smartphone App Testing
The development of mobile technology has driven the growth of smartphone market in Thailand. Smartphone App Testing is optimization testing for Apps developed for Android or iOS from user 's perspectives. We offer efficient tests to identified paramaters of desired apps, such as functions or UX, etc. , for developers and those who are moving their web and mobile services to apps. Taking advantage of our research expertise, we deliver recommendations based on research findings to promote your apps in the market.
| Smartphone & Tablet
|
|||
|---|---|---|---|
| native apps | web app | coporate site | EC site |
|
 |
 |
 |
| We propose appropriate research objectives to clients, such as testing concept, story, cognitive pathway, understanding of UI, UX... | |||
Clients can select appropriate targets within our panel, and we will collect answers from them
Varieties of Testing
-
Function testing:
In order to indentify optimized functions of an app, we test core functionalities per its specifications.
-
UX Testing:
Measure an app usability, such as layout and workflow, to propose a more intuitive and suitable version to users'' expectation.
-
UI Testing:
Find the most attractive interface for app users by testing color schemes, menu styles, and the consistency on various devices.
-
Peformance Testing:
Optimize app performance by testing website responses in low resource when many mobile users simultaneously access the mobile site
-
Localization Testing:
Create sense of appropriate language in app contents that suit the local market.
STUDY METHODS
-
Method 1: Forcus Group Interview
By using this method, we can acquire feedbacks based on topic guidelines which refer to the concept of apps benefits before launching them into the public.
-
Method 2: Photographing type
Target respondents will be asked to use the app and recorded into a video while they use it. For conclusion , respondents will answer some questionaires based on their experience..
Process
1.Survey design
- Device selection
- Target selection
- Image results
rafting
2.Recruitment
- Target selection based on preliminary survey
- Partipants invitations
3.Fieldwork
- On-schedule operation
4.Verbaldeliverables
- Possible deliverables
in English, Japanese,
Thailandn,
Vietnamese,or Thai
Case Studies
-
E-commerce
SNS
Productivity
Coporate
News
* These test are examples of our voluntary research studies
FGD + Photographing type +
Personal interviews
Contents of Study
Smartphone game
- UI
- UX
- Task completion rate
- Usage trends
Target
Non-user
Gender: Male
Age: 25-30 years
Occupation: Company employee
Monthly personal income: above 650USD
Area : Nation-wide
Those who play smartphone games 5
hours or more per week.
Delivery
- Video
- Report
Price: 5500 USD~
FGD + HUT + FGD
At first, performing FGD in order to get the current status and description. Then performing HUT and FGD again to get the impressions and results.
Contents of Study
Smartphone application Purpose: To understand
- First Impressions
- Operation
- Each page functions
Target
User history: 1 month
Gender: Female
Age: 20~35 years old
Area: Jakarta
Sample size
4ss×2 Groups
Delivery
- Report
Price: 6500 USD~
Research Timing
| Pre-development | Before release | After release | Before uprading | ||||||
|---|---|---|---|---|---|---|---|---|---|
| Inexperienced
person |
Experienced
person |
Inexperienced
person |
Experienced
person |
Inexperienced
person |
Experienced
person |
Inexperienced
person |
Experienced
person |
||
| Smartphone Application:
Flowtest |
O | O | O | O | |||||
| Smartphone Application:
Usability test |
O | O | O | O | |||||
| Smartphone game:
Concept test |
O | O | O | ||||||
| Research objectives | Check user needs
and concepts |
Review abd test for
final confirmation |
Quickly discover the
problemsbefore creating a poor reputation |
If the obtained results
vary from previous assumptions, perform for improvements |
|||||
Our Added Value
-
Rich panel
Respondents are recruited from our rich panel of over 70,000 members throughout rich Smartphone panel the country.
-
Experienced Personal
We also offer recommendations such as sales promotion strategy of smartphone apps in local marketbesides survey and Usability research.
-
Combination of
Quantitative and
Qualitative ResearchTo grab various insights, some quantitative techniques can be applied in FGD and Personal Interviews
