To expect the real voice from Thailand consumer, you will get a result to help you such as product strategy, follow-up customer strategy, and advertising strategy.
According to Free answer results from the questionnaire, we have many options for your to choose as your reference below;
1. To confirm about the number and length of OA Question from Questionnaire
First, before making the quotation which including OA service, we would ask you to give us your questionnaire. So that we can help you decide which type of OA service is the best for you.
Note: No questionnaire given to us, we will not include OA service in your quotation.
2. How to determine which service is appropriate for each type of OA
|OA summary||How to summary the OA question and attributes question|
|OA coding||How to count the qualitative information by making a code table|
|OA Category summary||How to classify OA in prior to the prepared categories|
|OA Select review||How to merge the free answers into attributes and categories|
|Text Mining Analysis||How to text mining|
3. After get the result, and complete data processing. Next Step is;
We will send you the Report Template for you to finalize, in order to match with your expectation.
4. Complete Delivery or Report
We will summarize the report which is including OA analysis as the delivery.
1. OA (Open-ended answer) Summary - (Please refer the document in excel file)
How to summary the OA question and attribute questions
2. OA (Open-ended answer) Coding - (Describe the results of OA to GT (Grand Total) and report
How to quantify the qualitative information by creating a code table
3. OA (Open-ended answer) Category summary - (Please refer the document in excel file)
How to categorize OA in advance to the prepared category.
4. OA (Open-ended answer) Select review - (Describe the outcomes of OA to a report)
Our service is provided as merging the free answer into attributes and category.
For example; male 30-39 years old and selected from the people who wrote the opinion for the "Category A" are listed in the delivery
※ In addition, if you want to extract the most appearance (most often), it is done in (1) OA coding (2) aggregate (3) excerpt (4) Translation of the order.
5. Text Mining Analysis
You can read more information about text mining.
We will translate all OA into English . After that we will start a text mining analysis
We can carry out anlysis frequency List of Words, a variety of analysis, such as Hierarchical Cluster Analysis.
In case of short text (Short FA)
- Q. When refer to the word "brand name", what brand name could you figure out?
- A. prada, Dior
- Q. When refer to the word "country", what country could you think of?
- A. Japan, Jamaica
In case of Long text (Long OA)
- Q. Please tell us what do you think about this product?
If you need the coding of qualitative opinion, after confirming the OA result separately; it is depended on the aggregate purposes, then we will quote the cost for you.
If we judged that it is complicated to quantify the OA
If one sentence is so long and have various meanings
In that case, and as we mentioned, we will not provide you OA coding, but OA summary instead.
EX) We write down in OA summary the answer in each attribute such as Age, Gender, SEC(Social Economic Class), Location.
US$ 50.00 (1 question per 50 samples)
Sentence from 120 letters is counted as 1 question
|Sample Size||FA Coding / Coded_Data (LOCAL)|
|1 - 999ss||0.60||LOCAL(Total amount)
LOCAL + 37.5$
|1,000 - 1,999ss||0.53|
|2,000 - 2,999ss||0.45|
|Translate||Translate FA / Coded_Data (EN / JP)|
OA Category summary
US$ 100.00 (1 question per 50 samples)
|Number of category||1 - 29||30 - 59||Over 60|
|Price (JPN + LOCAL)||260||520||780|
|ENG / JPN||5.0||7.0|
OA Select review
US$ 100.00 (1 question per 50 samples)
If quantification is required, OA Coding and translation fee is required additional.