Voluntary Surveys

Study On Online Purchase Behavior

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  • Over 80% of respondents used online commerce service.
  • Most of respondents have started using online commerce service since Year 2018 or before (62.4%), followed by Year 2019 (18.0%), and Year 2020 April (6.2%).
  • Additionally, more than 60.0% of respondents were facing the issue of COVID-19 situation for using online commerce.
  • I can shopping 24 hours or anytime I want became the first reason that respondents decided to use online shopping (65.8%), followed by, there are many kind of products (60.0%), and there are many cheap products (57.3%) consecutively.
  • Shopee (47.6%), Lazada (42.3%), and others (35.0%) were the most typical channels for purchasing home appliances, respectively.
  • Most respondents spent money on Shopee (32.6%), Lazada (23.6%), and Facebook/Instagram (15.3%) for buying cosmetics.

 

return

number of panellist

11-Jul-2020 704,127

Hotlines

Bangkok
+66 2 6530411
Jakarta
+62 29 022227
Ho Chi Minh
+84 8 3848 3731
Tokyo
+81 3 54217925
 

Company

Recruit

Contact

  • Bangkok +66(2)6530-411
  • Tokyo +81(3)5421-7925
  • Jakarta +62(21)2902-2227
  • Osaka +81(6)6390-1441
  • Hochiminh +84(8)3848-3731
  • Okayama +81(86)293-2934

Company

Recruit

Contact

  • Tokyo +81(3)5421-7925
  • Okayama +81(86)293-2934
  • Osaka +81(6)6390-1441
  • Jakarta +62(21)2902-2227
  • Bangkok +66(2)6530-411
  • Hochiminh +84(8)3848-3731