Voluntary Surveys
Thai people spending Behaviour during the 2016 Chinese New Year Festival
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[Research Method]Research Method Online ResearchFieldwork Period 08 January, 2016 - 11 January, 2016Research Area Thailand (Nationwide)Respondent Criteria Thai citizens, ages 17 years old and aboveSample Size 800 Samples[Summary]+ Up to 70.0% of Thai citizens consider Chinese New Year an important festival.+ Thai people have changed their behaviour for managing the budget for this upcoming Chinese New Year as less than 5000 THB.+ Top 3 categories people allocate most of their budgets to be “food for ceremonial and celebration activities”, “red packets”, and “worship paper” respectively.+ More than 50.0% of the people have decided to increase their Chinese New Year budget due to inflation.+ “Extended family” (66.5%) is first chosen when asked about who our respondents plan to spend Chinese New Year with.
