Question & Answer | Quantitative Market Research in ThaiLand | Macromill South East Asia ThaiLand

Q&A of Market Research & Degital Marketing

Popular word for this 7 days:　 IR , IR % , se , hai , service ,

[Question]: What's crosstab?

Answer:

Crosstab is more specific data to classify the percentage of the answer among demographic profile or selected group of people/answer. Link

[Question]: What's GT?

Answer:

GT stand for general table. It's mean the frequency data for each question that's asked. Link

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RESEARCH SERVICE

QUANTITATIVE RESEARCH: Online Research(PC/ Smart phone); Omnibus Survey; CLT; Face-to-Face Interview; Telephone Survey (CATI)

QUALITATIVE RESEARCH: MROC; FGD; IDI; Home Use Test; Mystery Shopping

PANNEL SUPPLY: Panellist Offering

OTHER RESEARCH: B2B market Research; Desk Research; Sampling

ANALYSIS SERVICE: Conjoint Analysis (ACBC); Cluster Analysis; Correspondence Analysis; Open-ended answer Analysis; Text Mining Analysis

SOLUTION: TVC effectiveness measurement survey; Naming Research Survey; Skype Interview Solution; Promotion Effectiveness Measurement Survey

PRICING: Panel Supply Pricing; Online Research Pricing; Quantitative Research Pricing; Qualitative Research Pricing; Mystery Shopping Pricing

PANEL: Panel Book

PANEL QUALITY: Panel Quality Policy; Data Quality; ESOMAR

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