Everyone is using social media nowadays and it’s not hard to see why. It offers you a way to communicate with your friends, share what’s going on in your life and even find shops that cater to your personal preferences. This is the same reason that social media platforms became the perfect avenue for businesses to reach out to their customers and promote their products and services.
By creating a social media account for your company, you can reach out to millions of users on a platform all over the world all without paying huge sums for advertisement. All you have to do is post new products and services and people will come flooding in if you offer something of their interest.
Below, we have a list of the best social media platforms where you can promote your company. Each data is based on statistics concerning the number of users in the network along with the users’ logs and how many people have heard of the platform. Check out the list and create your media accounts to establish your market-leading business!
Despite being a couple of years old, Facebook still tops our chart simply because 60% of the social media users in the world are on this site both young and old. Facebook also has a marketplace where businesses, big or small, can post their products.
Users use Facebook for 10 minutes on average and this gives them enough time to come across advertisements for products based on their searches. The unique way that Facebook optimises their posts makes it possible for your target audience to find your company.
Instagram is a popular platform for the youth and celebrities. Here, your customers will see pictures of different people whose outfits, skincare routines or things they want to buy.
You can use this as a way to show people how your product would look in real-time and give them a glimpse of what they are about to buy fashionably if possible. Your company can even collaborate with Instagram famous influencers that can promote your products.
According to statistics, there are over 130 million clicks on commercial posts on Instagram. However, it is not a popular network for adult audiences.
TikTok
Tiktok is a platform where you can post short videos of either you or your products. Here, you can show the process of how you make your products or give the audience a glimpse of how it should be applied in their everyday life.
According to statistics, there are 2 billion App Store and Google Play downloads for TikTok and every user uses the app for at least 52 minutes a day, which increases the possibility of someone finding your company page.