SEO tips to improve your digital marketing strategy

With millions of people accessing the internet every day, digital marketing is crucial for your business to thrive in the vast digital space. That’s why Macromill South East Asia is here to help you with everything you need to know about digital marketing.

One aspect of digital marketing you need to know about is the importance of SEO which is a crucial aspect of making your mark online. In this article, we’ll provide you with the best SEO tips we know to turn your content marketing into a success.

  1. Conduct keyword research

Keywords are the most important aspect when it comes to  Search Engine Optimisation; it refers to the queries a searcher typically inputs in search engines to find the results they’re looking for. 

You’ll typically find different variations of a query when it comes to a specific topic and these all function as keywords. It’s important to use them throughout your content to signal search engine algorithms what your content is about. 

However, keep in mind that you can’t just use any random keyword. It’s crucial to conduct thorough research to find well-performing keywords so you have a chance of ranking in search engines like Google.

  1. Avoid keyword stuffing

Since keywords are key to ranking high on search engines, you might be tempted to use as many of them as possible within your content. However, this is what engines like Google consider keyword stuffing or the act of trying to trick their algorithms. 

If you try to do this and you get caught, Google can penalise you which results in or dropping in ranking or getting de-indexed. De-indexing means your site is removed from Google’s list and you won’t appear in search results.

To avoid suffering from these consequences, be sure to be smart with the keywords you use. Make sure to use only the best keywords and limit the amount you add to your content.

  1. Focus on building trust with your audience

Content marketing is a type of digital marketing that takes longer compared to other forms of marketing. However, it is one of the most effective ways to build a strong bond and trust with your audience. 

  1. Add images

Adding images to your content is a great way to support the point you’re making. Even more than that, it’s a good way to give your audience a breather especially when you’ve written a long-form article. 

When adding images, make sure that the quality of the image you choose is good to avoid putting off your audience.

  1. Update low-performing pages

As a digital marketer, analysing data is crucial to the success of your marketing strategy. You always need to check your site’s traffic, bounce rate, conversion rate, and session duration. While checking your site’s analytics, you should also pay attention to content pages that aren’t performing well. 

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