Persona is “ Fictitious Customer Story” get from research data.
If you set your target customer only numeric information like “ Male ** to *** years old” , can you get enough idea about your target customer?
Answer is no, because this kind of data is too fragmentary to get real consumer image.
But if you can add more humane information into the numeric information?
Yes you can get more real idea about your target customer.
This is “Persona”.
The purpose of making persona, is to grasp with more precision the real target image from quantitative & qualitative method.
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