Market Research Study

Market research study to determine market size


Incidence or incidence rate in market research is the percentage of potential respondents that qualify for a study based upon the given screening qualifications. Most every survey or market research study affects some type of criterions or screener qualification questions. By linking this data with government statistical  agency data we could reach rich insights about the market situation. Following, you can see our market research study details for incidence study.


Ex:  Examine the incidence rate of a products to determine the potential market size in Greater Bangkok market.

1.  Set up quota by age, gender, social class or occupation depends on request.

2.  Yimresearch would determine the utilization of market based on the objective.

3.  From government statistical agency, we would integrate with survey findings to get the potential

     market size in Greater Bangkok divided by region (south Bangkok, north Bangkok, etc).


Population raito by Bangkok

Research example

Title: Incidence study for portable wifi in Bangkok
Research Objective: Determine potential market size for new product to enter market.
Purchase rate and Purchase intention towards portable wifi.
Detemine which target market to grab in the market 
Research Area: Bangkok
Methodology: Quantitative:
Online Research Pre-Research, Entry Market Phase
Target Respondent General population 
Quota Age group = Even quota, 20 - 49 years old divide by 5 years range
Quota Gender = Male and Female 50% : 50%
Sample Size 600 sample
Length of Interview 20 minutes (30~40 questions)
Delivery Rawdata, Final Report with Advanced Analysis
Research Period 2 weeks
Project Execution Flow Research Objective
Questionnaire Design
Data Collection
Data Cleaning (to prevent spam and not good answer)
Our Strong Point With online research we can gather data fast with high quality data commitment
We provide reliable data to used for company strategic making decision
Comparing data with Government Statistical Bureau for Validation
Price 3,000$~


number of panellist

27-Sep-2020 730,552


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  • Tokyo +81(3)5421-7925
  • Okayama +81(86)293-2934
  • Osaka +81(6)6390-1441
  • Jakarta +62(21)5095-8311
  • Bangkok +66(2)6530-411
  • Hochiminh +84(8)3848-3731