About Us


Thailand is one of the most interesting market in Asia because its openness and economic policy. However, each country has its own nature and norm. In order to penetrate to the country, market research is crucial for enterprises to understand local insights.

Macromill South East Asia started in Thailand in August 2014. With the experience of the Macromill South East Asia company, World Wide System Corporation in Japan, and other Macromill South East Asia in Vietnam and Indonesia. Macromill South East Asia is aiming to provide state of art research solutions to our clients.

With the harmonious combination between local insights and Japanese strategic recommendations. That makes Macromill South East Asia distinct from its competitor. You can rest assure that Macromill South East Asia quality of work is as high as Japanese standard.

Why Macromill South East Asia Thailand?

1. What is Yimresearch

Yimresearch is the actively managed panel authorized by Macromill South East Asia Thailand to serve the company's Online Market Research business.

2. Macromill South East Asia Thailand with 8 merits of online research

Low cost Low cost
You can study at a low cost compared to conventional methods such as face to face surveys and telephone surveys.
Complex questionnaires handling Complex questionaires handle
Complex surveys can be easily processed with piping performance like answer branching or samples page jumping.
Speed delivery Speed delivery
After 5 business days of survey, results will be delivered fast within 10 days. Due to target respondents and further analysis requiremtn, delivery time may varied.
Extensive research area Extensive research area
Yimresearch's panellists come from different areas of Thailand. Therefore, research can be simultaneously conducted thoughout Thailand.
Image and video availability Image and video available
With online methods, it is possible to conduct an investigation including video streaming and static images.
Inconsistent answers elimination Inconsistency answers eliminate
Inaccurate results could be easily minimized by the logical answers checking as well as respondents' attributes verifying. Read more on Data Cleaning Process.
Hard –to-answer survey questions Hard to questioned surveys
With online surveys and online answering method, hard-to –answer questions could be conducted easily in comparison with face- to -face method.
Easy segmentation Easy segmentation
With up to 11 attributes with more than 100 criterias of our survey panellists such as Age, Gender, Career, Marital status, Children status, and Province..., you can refine the content of the survey field easily.

3. High Quality Panel

Quality is our top concern, therefore, we strictly manage our Panel in every stage from registration to survey responding by two main methods:
+ Personnel censoring: manually check register information of sole member, survey results and other activities on panel.
+System censoring: automatic checking through periodic trap, logic and reverse questions.
For customized surveys, our personnel will work in parallel with the system to select the right respondents as client requirements.

4. Combination Method (On - Off research)

In some cases, low incidence rate in which target respondents are hard to be reached could happen. Even in cases where online research is being used. Macromill South East Asia provides a new service which studies are conducted via Macromill South East Asia online panel and offline link recruitment method. This type of service will not only help collect samples in a shorter period of time, but also help save your budget.

Option 1: Combination Method (Online-Offline Live link)
This method is a combination between collecting samples online through Macromill South East Asia panels together with non-panels. In this case, online respondents who are not Macromill South East Asia panels will receive a link in which they have to be completed.

Option 2: Combination method (Online-Phone Interview)
This method is a combination between online survey in which information will be collected through Macromill South East Asia panels. However, if more samples are needed phone interviews will be conducted in order to speed up the data collection process.

5. Trial surveys offer

As to build up a sustainable relationship with our potential clients, we provide 5 clients 5 trial surveys per month. Through these compact surveys, clients will not only get research results in quickest time but also have a deeper understanding about Thailand consumer panel.

Company Profile

Company Name Macromill South East Asia Thailand ⇒Macromill South East Asia Co.,LTD
Company's Location Macromill South East Asia Thailand - 18th Floor, Two Pacific Place Building, 142 Sukhumvit Road, Klongtoey Subdistrict, Klongtoey District, Bangkok 10110 Thailand.

Contact information Tel: +66 2 6530411           Fax: +66 2 6530412
Capital of Macromill South East Asia. Thailand 2,000,000 THB
General Director Mr. Ibuki Shuichiro
Bank information SMBC
Organization's member esomargreenbook
Group company

Macromill South East Asia Holdings
4F Teleport Okayama, 675 Ouchida, Kita-ku, Okayama, Japan
Tel: +66 2 6530411
Fax: +66 2 6530412

Macromill South East Asia Indonesia
Panin Tower Senayan City 15th Floor (Unit 1027) JL. Asia Afrika Lot 19 Jakarta 10270
Tel: +62 21 50958311

Macromill South East Asia Vietnam
Room 701, 7F, 40 Ly Chinh Thang St., Ward 7, District 3, Ho Chi Minh City, Vietnam
Tel: +84 8 3848 3731
Fax: +84 8 3848 3780

World Wide System
5F Honey Gotanda Dai2-bdg, 1-4-1 Higashi-Gotanda Shinagawa-ku, Tokyo, Japan
Tel: +81 3 54217925
Fax: +81 3 54217926

K2 Comunication
5-7-30, Asodamachi, Matsuyama-shi, Ehime, Japan
Tel: +81 89 9877500
Fax: +81 89 9877501

number of panellist

18-Jan-2022 896,653


+66 2 6530411
+62 21 50958311
Ho Chi Minh
+84 8 3848 3731
+81 3 54217925




  • Bangkok +66(2)6530-411
  • Tokyo +81(3)5421-7925
  • Jakarta +62(21)5095-8311
  • Osaka +81(6)6390-1441
  • Hochiminh +84(8)3848-3731
  • Okayama +81(86)293-2934




  • Tokyo +81(3)5421-7925
  • Okayama +81(86)293-2934
  • Osaka +81(6)6390-1441
  • Jakarta +62(21)5095-8311
  • Bangkok +66(2)6530-411
  • Hochiminh +84(8)3848-3731