Voluntary Surveys

Comparative report on lifestyle study in Thailand, Indonesia and Vietnam in 2015

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■General attitude about life
 
•Among 3 countries, Indonesia gained highest level of life satisfaction in 2014 and 2015.
•The majority of Vietnamese admitted that life in 2015 has improved with 62.3% compared to life in 2014 that is felt a lot harder. They also experienced a much more satisfying life in 2015 than in 2014.
•For Thailand, although said that their life has been a little harder in year 2015, 45.8% of Thai respondents felt satisfied with their current life, compared to 20.5% in year 2014.
•About the anxiety about life issues, majority of Vietnamese regarded FoodSafety as their top worry. For Indonesia and Thailand, Unemployment and Living expense for later in life were among top similar concerns. Moreover, Married life was not regarded as a serious life issue among three countries.
 
■Occupation
 
•The majority of Vietnamese admitted that job in 2015 was satisfying with 40.3% compared to satisfaction in 2014 (27.7%). Meanwhile, there were no big changes in job satisfaction of Indonesian from year 2014 to 2015. And Thai people felt the same satisfaction as in year 2014, with 45.8%.
•Most of the Vietnamese and Indonesian described their ideal job as having comfortable and cheerful colleagues, with 62.8% and 64.5%, respectively. However, Thais admitted that Stable income job comes first (55.5%).
 
■Shopping Habits
 
•Vietnamese mostly purchased products for personal use at Supermarket (29.3%), and Grocery store (14.0%), while they often visit Supermarket (31.8%) for household use products. In Indonesia, Supermarket is the most popular place to buy products for both personal and household use, with 24.8% and 29.0% respectively. Thai respondents mostly purchased products for personal use at Hypermarket (37.5%), and Mall (14.0%)
•For online purchasing products, clothing is the most popular product category to be purchased online in Vietnam and Indonesia. In Thailand, Beauty and Health is the most common type of product bought online in the last year.
•Regarding the payment method for online shopping, payment by ATM/Bank transfer is more popular in Indonesia (53.0%) and Thailand (33.0%) than in Vietnam (26.5%). Meanwhile, for regular shopping, cash is the main payment method among 3 countries. In Thailand, paying by Credit card is also popular.
 
■Money&Savings
 
•The income in 2015 compared to 2014 has changed significantly for Thailand. There are much fewer respondents (44.8%) who indicated that their income has been increased in 2015 compared to 60.9% in year 2014.
•This is in contrast to Vietnam where 67.5% of them admitted that their income has been increased in 2015. For Indonesia, there’s no critical change of income in 2015.
•More than 65% of the surveyed Indonesian and Vietnamese are positive about their personal income for the next year. Meanwhile, Thai respondents (20.0%) are rather negative.
•Regarding expenditure change, Vietnam has highest percentage of increase in expenditure in 2015 with 78.3%, next is Indonesia with 75.5% and followed by Thailand with 64.0%.
•Gasoline is the top item that most of the respondents in Indonesia have to spend more in 2015 (32.8%), while Thai people decided to cut back their spending on Gasoline (44.0%). Respondents in Thailand enhanced most of their spending on Food&Beverage (53.8%) and Motor vehicles and parts (44.0%).Where as, those in Vietnam spent more on Motor vehicles and parts (56.0%) and Recreational goods and vehicles (28.3%).
•About saving, most respondents in three countries put around under 30% of their usual monthly income on saving. Savings account is the most popular place to keep savings in Vietnam, with 53.5% and Thailand, with 62.5%. For Indonesia, respondents are likely to prefer saving in Cash, with 64.8%, followed by Savings account, with 60.0%.
 
■ Leisure&Recreation
 
•Top leisure activities at home of respondents are quite similar for Indonesia and Thailand with Sleeping /Relaxing and Watching TV. However, the most popular leisure activities at home in Vietnam is Surfing webs for news.
•For leisure outdoor activities, go shopping is the most common leisure outdoor activity of Thai respondents (52.8%), and also including in top three activities of respondents from Indonesia and Vietnam. For Vietnam, Go to Café /restaurants is the most common leisure outdoor activities (69.8%).
•Regarding travel experiences, most of all respondents across 3 countries traveled within the country last year.
•Overseas travel experience in year 2015 is recorded higher than in year 2014, especially for Vietnamese. In year 2014, a small percentage of respondents in Vietnam traveled abroad (4.7%), compared to 13.0% in year 2015.

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number of panellist

15-Dec-2017 130,244

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