Popular Brand Index report on facial cleaner (Jan 2016)
PBI is obtained by internet random sampling method, with samples of 1,426 respondents in the W&S database Thailand (Yimresearch).
Pond’s is the most popular facial cleaner brand in Thailand with a score of 18.0 as its index, followed by Smooth E at the second place with a score of 13.7 as its index.
One of the most important Assets of the company and represent identity of a company is the Brand. "Brand or trademark is a name or symbol that is associated with the product/service and cause psychological meaning/association".
In addition, the brand also a promotional tools, so that a product with certain brand would likely gain popularity or awareness in the community level that will affect consumer behaviour in the community.