Voluntary Surveys

Thai people spending Behaviour during the 2016 Chinese New Year Festival

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[Research Method]
 
Research Method     Online Research
Fieldwork Period       08 January, 2016 - 11 January, 2016
Research Area          Thailand (Nationwide)
Respondent Criteria  Thai citizens, ages 17 years old and above
Sample Size               800 Samples
 
[Summary]
 
+ Up to 70.0% of Thai citizens consider Chinese New Year an important festival.
+ Thai people have changed their behaviour for managing the budget for this upcoming Chinese New Year as less than 5000 THB.
+ Top 3 categories people allocate most of their budgets to be “food for ceremonial and celebration activities”, “red packets”, and “worship paper” respectively.
+ More than 50.0% of the people have decided to increase their Chinese New Year budget due to inflation.
+ “Extended family” (66.5%) is first chosen when asked about who our respondents plan to spend Chinese New Year with.

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number of panellist

15-Dec-2017 130,244

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  • Hochiminh +84(8)3848-3731