Research Method Online Research
Fieldwork Period 08 January, 2016 - 11 January, 2016
Research Area Thailand (Nationwide)
Respondent Criteria Thai citizens, ages 17 years old and above
Sample Size 800 Samples
+ Up to 70.0% of Thai citizens consider Chinese New Year an important festival.
+ Thai people have changed their behaviour for managing the budget for this upcoming Chinese New Year as less than 5000 THB.
+ Top 3 categories people allocate most of their budgets to be “food for ceremonial and celebration activities”, “red packets”, and “worship paper” respectively.
+ More than 50.0% of the people have decided to increase their Chinese New Year budget due to inflation.
+ “Extended family” (66.5%) is first chosen when asked about who our respondents plan to spend Chinese New Year with.